Wednesday 24th August, 2016    Search:
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Join the Information economy!
The information economy has arrived. Success no longer depends just on making a better product or providing a better service. We have to improve and develop products and services faster than ever before and keep the world informed about our developments. Our ideas, intellectual property and ability to innovate are the drivers of our success. Existing customers are as much a target as new ones.


In the information economy it appears that change is the only constant. We live faster and demand more information than ever before. Companies continuously strive to maintain their competitive edge by keeping up to date with technology and industry intelligence. At the same time they seek to keep customers up to date with products and services. This is not a simple task

Companies change day by day as do their services and products. The challenge for the marketing function is to ensure that the key elements of change are communicated to the right people in the right way.

In the past five years the web has become more and more important as a means of keeping company stakeholders informed. Prospects, Customers, Suppliers, Employees and Shareholders are more and more frequently looking to the company website as their best source of up to date information, so much so that the web site is becoming seen as a barometer of management effectiveness.

We can convert your existing website to build-a and put day to day control in the hands of the people who understand your business best, your own staff. Contact us now for more information.

Build-a ServicesSite authors: Nightingale Services